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Brand KitHow-to

How to set up a Brand Kit so every signature matches automatically

· 4 min read

Picking a template is the easy part. The tedious part is repeating the same logo upload, font choice and colour pick every time someone on the team makes a new signature — a Brand Kit exists to do that once, not every time.

What a Brand Kit actually stores

A Brand Kit is five saved values: a logo URL, a font, a primary colour, and a text colour. Nothing more — it's deliberately not a separate design system, just the handful of details every signature in a company should share.

Setting it up

Set it once from the templates gallery: upload or paste your logo's URL, pick your font, and choose a colour — either from the preset swatches or a custom hex, which is free and unrestricted on every plan.

Save it, and it applies immediately: the catalog of templates collapses from one card per layout-colour-font combination down to one card per layout, each already shown in your saved brand rather than a generic sample colour.

What changes when you create a signature

With a Brand Kit saved, creating a new signature carries the kit's colour, font and logo into it automatically — nobody has to remember the company's exact hex code or re-upload the logo file they don't have saved locally.

It only sets the starting point. Anyone can still override an individual signature's colour or font afterward if they have a real reason to — the Brand Kit removes the repetitive default-setting, not the ability to make an exception.

Updating the brand later

A rebrand or a colour refresh means updating the Brand Kit once, not walking through every existing signature. Signatures already sent don't retroactively change — email that already landed in someone's inbox is what it was — but every new one created afterward reflects the update.

Frequently asked

Does the Brand Kit apply to signatures other people on the team create?+

The Brand Kit is saved per account, so applying it collapses the catalog for whoever is signed into that account. For a whole team to share one brand automatically, pair it with a CSV/team import using a shared template rather than relying on each person to set their own kit.

Is a custom brand colour a paid feature?+

No — the hex colour picker is free and unrestricted for every plan. What Team and Business plans actually gate is unlimited signatures, locked/admin-controlled branding and bulk import, not colour choice.

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